Press Releases



Since the beginning, Back to Basics has been a favorite of celebrities and editors alike having appeared on the pages of your favorite beauty magazines time and time again. To learn about breaking news, check out our recent press releases. And visit "As Seen In" to read product raves by some of the most influential beauty editors in the industry.

12.01.06
Back to Basics Rich Moisture Coconut Mango Shampoo & Conditioner Maximizes Shower Time
Survey results show 84% of people desire more time to pamper themselves in the shower

08.01.06
Rejuvenate Your Look This Winter with the Back to Basics Volumizing Apple Ginseng Collection
Give your hair that extra bounce and volume during the winter months

05.15.06
Yin or Yang?
Back to Basics Introduces Two Collections to Fit Every Summer Mood: Curl Refreshing Jasmine and Straightening Bamboo

03.15.06
Beach Bound!
Back to Basics Introduces Clarifying Citrus Sage Shampoo & Leave-In Sunflower Conditioner, Just In Time for Summer

03.01.06
Smoothie Moves
Back to Basics Texture Defining Lotion Blends Vitamins and Natural Ingredients for a Follicle Smoothie that Sculpts and Protects hair

02.12.06
Late Bloomer? Blossom Early With Back to Basics Moisture Pomegranate Regimen
New, Enhanced Formula Utilizes Natural Ingredients as a Springboard into Summer Style

02.01.06
Intensify Your Summer Styling Regime
Back to Basics Texturizing Spray Reawakens Styling Creativity

02.01.06
Back to Basics Redefined
Explore the True Essence of Beauty as Back to Basics Unveils an all New Sensory Experience







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