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General Back to Basics
Woman's Day says, "Indulge in Back to Basics, a beauty line that evokes summer fruits and flowers."
July 2006
Lucky says, "Packed with botanical combos like coconut mango and vanilla plum, Back to Basics hair treatments smell divine and moisturize like crazy!"
May 2006
Salon Today says, "In addition to a fresh, new look, the popular line (Back to Basics) from Graham Webb has introduced enhanced formulations and botamical blends to nurture hair and senses. The line includes hair care regimens, styling products and bath and body products to fit every need."
March 2006
Modern Salon says, "Back to Basics, the complete hair care, styling and body care line from Graham Webb International, has been rel-launched with new packaging, new formulations and an enhanced sensory experience."
March 2006
Modern Salon says, "Back to Basics is back and better with a fresh new look, enhanced formulations and botanical blends with more moisture!"
January 2006
Curl activating gel
American Salon American Salon says Curl Activating Gel from Back to Basics is formulated with a natural blend of ingredients to activate, define and separate curls. Jasmine provides hydrating conditioning and helps define curls; cucumber adds shine and protects hair from damage; and guar prevents frizz and promotes and maintains curl.
March 2007
Woman's Day says, "New products that practically guarantee good hair days: Back to Basics Curl Activating Gel creates gorgeous curls."
October 2006
Straightening crème
American Salon American Salon says infused with a blend of bamboo, ivy, avocado oil and panthenol, Back to Basics Straightening Crème smoothes and straightens hair and eliminates frizz. The cream conditioners and protects the hair from heat and leaves hair touchable and soft with a healthy sheen.
February 2007
New Ideas for Hairstyling says, "Back to Basics Straightening Creme, infused with bamboo and ivy, effectively smoothes curls, waves, and frizz without adding any build-up, so hair stays soft and touchable."
October 2006
Life & Style Weekly says, "Longing for sleek strands? This sheer cream does the trick without weighing down fine hair! Back to Basics Straightening Creme."
September 2006
Curl refreshing jasmine shampoo and conditioner
Teen Star Hairstyles Teen Star Hairstyles says Back to Basic Curl Refreshing Shampoo and Conditioner does the trick. It is fortified with special nutrients, like jasmine (to define curls) and cucumber (to add shine).
January 2007
Girl's Life says, "Try past-the-shoulders wavy or curly hair- Back to Basics Curl Refreshing Shampoo."
August 2006
Salon Today says, "Back to Basics Curl Refreshing Jasmin Shampoo & Conditioner contains natural formulas proven to activate, define and separate curls."
July 2006
NaturallyCurly.com says, "New this month from Back to Basics is the new Curl Refreshing Jasmine and the Straightening Bamboo Collections. The Curl Refreshing line includes the Jasmine Shampoo & Conditioner and the Curl Activating Gel, an alcohol-free formula that moisturizes while producting frizz-free ringlets....."
May 2006
Straightening bamboo shampoo and conditioner
Sophisticate's Hairstyle Guide says, "Invoke the power of bamboo for silkier, straighter locks. Back to Basics Straightening Bamboo Shampoo and Conditioner contains a blend of bamboo, ivy, avocado oil and panthenol, designed to control frizz and leave straight hair manageable and shiny."
November 2006
NaturallyCurly.com says, "New this month from Back to Basics is the new Curl Refreshing Jasmine and the Straightening Bamboo Collections. The Straightening Bamboo Collection includes Shampoo and Conditioner as well as Straightening Creme to smooth curls, waves and frizz without leaving buildup."
May 2006
Volumizing root boost
All You says, "To add volume just at the roots, try Back to Basics Volumizing Root Boost."
June 2006
All You says, "Lift your roots at the crown with Back to Basics Volumizing Root Boost." September 2005
Firm hold hairspray
Canadian Hairdresser says, "Back to Basics Firm Hold Hairspray is a natural blend that delivers maximum hold with no flaking or stickiness. Dries instantly for a shiny, touchable hold."
June 2006
Self says, "Make a hairstyle last - try aerosols like Back to Basics Firm Hold Hairspray." February 2005
Leave in conditioner sunflower
Flare says, "Work in Back to Basics Leave-in Sunflower Conditioner to keep your hair pliable and less vulnerable to splitting."
October 2006
Vibra Salon says, "Back to Basics Sunflower leave-in conditioner detangles and conditions. Sunflower provides a natural source of UV protection, while calendula promotes shine and aloe heals scalp and hair."
July 2006
Canadian Hairdresser says, "Back to Basics Clarifying Citrus Sage Shampoo and Leave-in Sunflower Conditioner formulas help to remove buildup and tangles. Leaves hair shiny, moisturized and UV protected."
May 2006
InStyle says, "Make your blowout easier by arming yourself with the right products: Back to Basics Leave-In Sunflower Conditioner works on every type of hair." August 2005
Rich moisture coconut mango shampoo and conditioner
New Ideas for Hairstyling says, "Back to Basics Rich Moisture Coconut Mango Shampoo and Conditioner is a frizz fighting duo that tames the coarsest manes, smoothes flyaways and saturates each strand with Jojoba oil plus vitamins A and C to guard against winter weather hazards."
February 2006
Redbook treated 53 of their readers to a free set of Rich Moisture Coconut Mango Shampoo, Conditioner, Shower Gel & Body Lotion.
November 2005
Parents says, "To avoid dry and brittle hair, try Back to Basics Rich Moisture Coconut Mango Conditioner." August 2005
Volumizing apple ginseng shampoo and conditioner
Quick & Simple Quick & Simple says give your style a boost with a volumizing shampoo; Back to Basics Apple Ginseng Volumizing Shampoo.
April 2007
Quick & Simple American Salon says pump up the volume with Apple Ginseng Volumizing Shampoo and Conditioner.
April 2007
OK! Magazine OK! Magazine suggests Back to Basics Apple Ginseng Volumizing Shampoo and Conditioner for going from flat to fabulous.
January 2007
Launchpad says, "Indulge the senses while boosting thin hair with Back to Basics Volumizing Shampoo & Conditioner. Vitamin B5 helps thicken each strand to amplify body and fullness."
November 2006
Salon Magazine says, "Reap the benefits of Back to Basics Volumizing Apple Ginseng Shampoo and Conditioner. Working together to saturate thin, fine hair with maximum body and movement, this duo contains vitamin B5 and weightless conditioners to thicken each strand."
November 2006
Hairdo Ideas says, "Thick, bouncy hair is just a shower away. Back to Basics Volumizing Apple Ginseng Shampoo and Conditioner repair and rejuvenate hair."
November 2006
Vibra Salon says, "Back to Basics Volumizing Apple Ginseng Shampoo & Conditioner promises to give hair a boost using the thickening agents found in apples, invigorating properties of ginseng and vitamin B5."
October 2006
Canadian Hairdresser says, "Volumizing Apple Ginseng Shampoo and Conditioner from Back to Basics will energize and add volume to lifeless hair." February 2005
Normalizing green tea shampoo and conditioner
American Salon American Salon says Back to Basics Green Tea Shampoo and Conditioner protects against heat, pollution and UV exposure; conditions and moisturizes hair; removes impurities from the scalp; detangles strands.
June 2007
Ok! Weekly says, "This week's trend: Green Tea! Try Back to Basics Normalizing Green Tea Shampoo & Conditioner." February 2006
Color protecting blue lavender shampoo and conditioner
Marie Claire says, "To avoid fade, try not to shampoo for 72 hours after getting your hair colored. And use only color-safe products like Back to Basics Color Protect Shampoo and Conditioner."
February 2006
In Touch Weekly says, "Opt for a shampoo that prevents brassiness like Back to Basics Color Protect Blue Lavender Shampoo."
January 2006
People says, "Save your shade with Back to Basics Color Protecting Blue Lavender Shampoo." September 2005
Estetica says, "Back to Basics presents a new line inspired by the colors and scents of the French countryside. The sulfate-free Color Protecting Shampoo cleanses without dulling hair color, while Color Protecting Blue Lavender Conditioner smoothes the cuticle, moisturizes and seals in color, leaving the hair bright and healthy." September 2005
American Salon says, "Evocative of the French countryside, the Color Protecting Blue Lavender Collection from Back to Basics pampers body and soul in soothing style. The haircare products include a sulfate-free shampoo, which cleanses without dulling color, and a conditioner which employs blue lavender to smooth the cuticle, seal in color and increase softness. A shower gel and body lotion round out the fragrant collection." August 2005
Modern Salon says, "Blue Lavender: Sulfate free shampoo & conditioner team with a body wash and lotion from Back to Basics" in their best new products feature. July 2005
Blue Lavender Shower Gel and Body Lotion
Justine features Back to Basics Blue Lavender Calming Shower Gel as a must have for your shower. October 2005
Launchpad says, "Back to Basics Blue Lavender Shower Gel is a calming blend of blue lavender, olive leaf and birch." October 2005
Coconut Mango Shower Gel and Body Lotion
Shape says, "Back to Basics Coconut Mango Rejuvenating Shower Gel and Body Lotion keep skin clean and hydrated with the scent of your favorite tropical smoothie." April 2005
People en Espanol says, "Sweet and provocative like Penelope Cruz, try Coconut Mango Rejuvenating Shower Gel from Back to Basics." March 2005
Clarifying citrus sage shampoo
CosmoGirl! says, "Use a deep-cleansing shampoo (try Back to Basics Clarifying Citrus Sage Shampoo) once a week."
August 2006
Woman's World says, "On alternate days, use a clarifying shampoo, like Back to Basics Clarifying Citrus Sage to gently remove chemicals like chlorine."
June 2006
Launchpad says, "Back to Basics Clarifying Citrus Sage Shampoo from Graham Webb clarifies the hair by removing dulling buildup from styling products, chlorine, trace metals and mineral deposits."
June 2006
Canadian Hairdresser says, "Back to Basics Clarifying Citrus Sage Shampoo and Leave-in Sunflower Conditioner formulas help to remove buildup and tangles. Leaves hair shiny, moisturized and UV protected."
May 2006
Fortifying vanilla plum shampoo and conditioner
Sophisticate's Hairstyle Guide says, "Back to Basics Fortifying Vanilla Plum Shampoo and Conditioner: not only do these formulas help infuse strength and vitality into weak hair, a delicious fragrance blend of black and red plums, black currant, lemon, key lime, bergamot, vanilla and white musk are positively scrumptious!"
February 2006
Lucky says, "Back to Basics Fortifying Vanilla Plum Shampoo treats damage, leaving your hair shiny with a subtle, sweet-fresh fragrance."
February 2006
Reparative raspberry almond shampoo and conditioner
Woman's World says, "Gently cleanse with raspberries! Try Back to Basics Reparative Raspberry Almond Shampoo."
July 2006
Woman's World says, "Almond oil contains a natural emollient that strengthens hair. Try Back to Basics Reparative Raspberry Almond Conditioner."
February 2006
Texturizing spray
Lucky says, "For that sexy, beach party effect try Back to Basics Texturizing Spray."
June 2006
New Ideas for Hairstyling says, "Protect your hair against sun damage and frizz with Back to Basics Texturizing Spray. It amps up any style while providing your hair with UV protection, moisture and nutrients."
June 2006
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